Once a campaign has been created, then it's time to engage your contacts.
In order to receive a high response rate and quality engagement from your contacts, it's important to make sure that you are picking the right people to put into the campaign.
Note: Confirm that your CRM integration is set up and recently synced before launching a campaign. That way contacts in Hatch are always up to date with the most recent details and statuses.
Picking Contacts for Campaign
It's important to keep some things in mind when deciding who to put into campaign.
From the contacts page, you can filter down your contacts based on CRM status, month, year, name, and more. To see a full list of what you can search for, click here.
Let's say we want to send out a Sales Follow Up campaign to any contact that had an appointment within the last 24 hours.
Here are some questions to ask yourself:
- What status will those contacts have?
- What month or year should the contacts have?
- Do you want to engage with customers that were recently put into campaign?
- Are you running a text-only campaign? You might want to filter down to only show contacts that have mobile numbers.
- Are there any other contact details that you might want to target off of?
Launching Contacts into Campaign
Once you have decided who to launch into campaign...
- Navigate to the Contacts Page.
Click on the contacts icon in the left nav.
- Pick your contacts by clicking on their contact card.
Select contacts by clicking on their contact cards or clicking Select All.
- Select your campaign from the dropdown.
Pick which campaign you want to launch.
- Hit Preview + Launch.
To preview the campaign before you launch, click preview and launch.
- Confirm that the messaging is correct and is sending when you want it to send out, and hit Launch Campaign.
Once you have confirming your the campaign, click Launch and the campaign will begin to run immediately.
Responding to Messages
If messages are sending out on launch, expect to see responses start rolling in within 10-15 minutes–sometimes sooner! Remember, these customers are used to texting and are ready to get the conversation started as soon as possible.