In this article, we'll cover the basics of our integration with ImproveIt360. From what it does, to how to get started, and even frequently asked questions.
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Integration Basics
What does the integration do?
Pull Contacts: Each night at 3 am EST, Hatch will make sure that all contacts from ImproveIt360 are pulled into your Hatch account and updated with the most recent information.
Push Communications: Anytime a communication such as a call, text, or email takes place within Hatch, we’ll send that information back to the ImproveIt360's Prospect Record in the Communication Log.
This integration does not offer Edit your Contacts at this time. If you update the First and Last Name, Email, or Phone Number in Hatch, that change will not be reflected in your CRM. Update any contact information in the CRM, and wait for it to sync back to Hatch.
What information do you pull into Hatch?
We pull in any contact details such as Name, Phone Number, and Email from the Prospect field. This is what we'll use to launch a contact into campaign.
We also pull in Appointments and Sales. Those are added to the Contact Details in Hatch.
Note: If additional custom data fields have been added in Improveit360 to Prospect, Appointments, or Sales, these data fields need to be added during integration setup. Please make sure to let your Customer Success Manager know what fields you would like to pull in when we set up your integration.
Here is an example of a contact that was pulled in through the ImproveIt360 integration.
How often does the integration sync?
Our integration will sync every night at 3 AM EST. Any contacts that were updated or created within the previous day in ImproveIt360 will be pulled into Hatch.
A sync can always be performed from the Contacts Page in Hatch if needed.
Where do Hatch communications show in ImproveIt360?
When communications are sent back to ImproveIt360, they will show up in the Prospect Record in the Communication Log.
Here is an example of Hatch Results showing in the Communication Log.
The type of Hatch communication is noted in the Subject of the Log, while the content of the communication is noted in the Comments portion of the Log.
Here you can see the communication type is shown in the Subject. The content of the message is in the Comments.
We support the following activity types:
- Hatch Inbound Call
- Hatch Outbound Call
- Hatch Inbound SMS
- Hatch Outbound SMS
- Hatch Inbound MMS
- Hatch Outbound MMS
- Hatch Inbound Email
- Hatch Outbound Email
- Hatch Inbound Voicemail
- Hatch Inbound Missed Call
Setting Up the Integration
Here’s what we need to get started:
- Whitelist Hatch's IP Address. Learn how to do that here.
- Create an ImproveIt360 user named “Hatch” that has Admin-level access.
- List out any custom fields you would like to add to your integration, if you have any created.
- Send that information to your Customer Success Manager.
- We’ll confirm with you the details of your integration, and then turn on the integration for you.
Creating Audiences to Add to Campaigns
After getting a CRM integration set up, the next step is to start working on creating custom audiences with your data, and then adding those contacts to campaigns.
Here’s a couple of examples of what we’ll talk about...
- Correctly defining contacts statuses in your CRM
- Identify any custom fields that could be used in Campaigns
- Deciding what contact details to use in campaign language
At this time, you can ask any outstanding questions you have about the CRM set-up.
Frequently Asked Questions
Will Hatch change contact’s statuses in ImproveIt360?
We do not update any status in ImproveIt360 through the integration. However, if you change the status in ImproveIt360, Hatch will update that contact’s information next time we sync (manually or at 3am EST).
We recommend syncing before running campaigns just in case any status changes occurred during business hours.
How often is does the CRM sync?
We sync Hatch with your CRM every night. However, at any time, you can use the Sync Button on the contacts page to make sure you are up to date before launching contacts into the campaign.
What information is pushed back to ImproveIt360?
The only thing we push back to ImproveIt360 is the communications that occurred in Hatch. This can include texts, emails, or calls. These will populate in ImproveIt360 Prospect's Communication Logs.